Strategic Marketing Management of Nintendo Assignment

Strategic Marketing Management of Nintendo - Assignment Example Furthermore, members of this club have access to limited edition products that are not available to non members. Finally, the company sells video games that are segmented by games for Nintendo Wii, Wii U, DS and 3DS. Although majority of the games are sold through retailers, some are available for download on the company’s e-shop website. Current market/s including customer behavior issues, demand and trends The company uses differentiated positioning for its offerings. While the company has historically targeted the segment of gamers, it has recently shifted its attention to incorporate non-gamers. This segment comprises of families, women as well as individuals who are ‘not’ hard-core gamers. In other words, Nintendo now targets individuals who want quick-fix gaming solutions in addition to serious gamers (MaRS, 2012). This has been matched by a shift in the company’s value proposition which has evolved from the delivery of intensely realistic gaming expe riences to providing fun-filled family entertainment. The company soon realized the changing customer demographics and saw a large potential in the market for women and pensioners. As of 2010, Wii was presented by 90% of primary console female players (ESRB, 2010). Overall, women account for 40% of video game players (ESRB, 2010). This has opened up new markets for Nintendo, thereby reducing reliance on the market for hard-core gamers which has become highly competitive. While price and performance plays a key role in determining customer response to the company’s products, emotional attachment to the product is just as important in order to capture customer value. Furthermore, the company’s use... The researcher of this essay focuses on the analysis of the current business products and product lines that the Nintendo uses to gain benefits today. Nintendo seems to have used the latter with majority of its products carrying the â€Å"Nintendo† label. The product lines include the Nintendo Wii U, Wii, Nintendo 3DS as well as services such as Club Nintendo and Video Games. The Nintendo Wii comprises is a hardware – game box that is motion controlled and allows users to play games on it. The researcher presents tdifferent products of the company and states that the company also sells video games, that are segmented by games for Nintendo Wii, Wii U, DS and 3DS. Although majority of the games are sold through retailers, some are available for download on the company’s e-shop website. Current markets including customer behavior issues, demand and trends are later discussed in the essay. The researcher also describes how the Nintendo company uses differentiated pos itioning for its offerings, where price and performance plays a key role in determining customer response. Nintendo outsources its production, that is, it makes limited term contracts with various companies that manufacture its products in their factories. This is because the company had initiated a blue ocean strategy whereby it attempted at broadening its customer base. The researcher then concluds that Nintendo can capitalize on its core competency of being the pioneer in the video gaming industry - a competency which is both valuable and rare.

Yakuza criminal organization Essay Example | Topics and Well Written Essays - 2000 words

Yakuza criminal organization - Essay Example The Yakuza is the name of the most famous criminal organization from Japan. However, the Yakuza is not a single homogeneous organization: it comprises several hundred of clans or gangs that operate in different cities. The Yakuza is involved - in some or other form - in many aspects of life in Japan and has certain interests in virtually every area of commercial activities. The Yakuza's sphere of influence is huge spreading from prostitution rackets to the government and top level businesses. At present, the Yakuza is considered to be one of the largest and most powerful criminal organizations in the world. Thus, the number of known yakuza members only in Japan is almost 85 thousand (Bruno 2007).The origins of Yakuza can be traced back to the Tokugawa shogunate. Tokugawa's unification of Japan in the beginning of the 17th century brought peace to the country, but also produced approximately half a million of samurai unemployed and with practically no employment opportunities. Althoug h many of these samurai turned merchants this option was acceptable and available to only few of them: the rest had not other choice but to search for other means to earn their living. Thievery and other illegal activities became an option for many samurai to support themselves (Seymour 1996).However, the precise origin of the organization is still debated: the diverse gangs that constitute the Yakuza have different origins. Furthermore, the versions of origin adopted by members of each gang often differ substantially from the actual origins traced through the historical records. Therefore, the most popular version is that the Yakuza developed from several different elements that characterized the Japanese society of Tokugawa period (Kaplan and Dubro 1986). Although the Yakuza claim that they originated from the Japanese versions of Robin Hood whose main function was to protect communities and restore social justice this standpoint is reasonably questioned by many. Thus, some resear chers trace origins of the Yakuza to the so-called kabukimono (crazy ones): the group of samurai who adopted unusual hair styles, dressed in a strange manner, spoke in highly specific slang, had long swords and harassed ordinary people: "Some feel that its members are descendents of the 17th-century kabuki-mono (crazy ones), outlandish samurai who reveled in outlandish clothing and hair styles, spoke in elaborate slang, and carried unusually long swords in their belts. The kabuki-mono were also known as hatamoto-yakko (servants of the shogun)" (Bruno 2007, p. 1). The adventures of kabukimono are still a popular theme in Japanese folklore literature. At the same time, the claims of some groups of the Yakuza to have their beginnings from the communal police or machi yakko (servants of the town) that protected the community are justified. These groups of police had different types of organization and consisted of various members of the community. Some groups also included several samurais: only samurai had the right to carry swords while the rest of population was officially prohibited to do so (Kaplan and Dubro 1986). The origins of the most well-known groups of the Yakuza, namely tekiya (peddlers) and bakuto (gamblers) have better traceability due to the specific initiation ceremony that involves rituals that directly relate to the initial spheres of interest of these groups. Tekiya began to create organizations to take over at least some administrative functions and duties relating to commerce and especially to protection of their business. Thus, during trade fairs and festivals each peddler paid certain amount to run his business safely under protection of their own security forces. These forces were eventually recognized by the Edo government, and their leaders called oyabuns (top chiefs) were granted the right to carry a sword like samurai and nobleman (Hill 2003). Bakuto (gamblers) also represented a low caste (even lower than tekiya) of the Japanese soci

Crime and criminal justice Assignment Example | Topics and Well Written Essays - 750 words

Crime and criminal justice - Assignment Example y garnishment of earnings fits the crime except the crime is robbery.  Day fines might not be the mainly useful sanction in discouraging or preventing crime but it is an immense method to secure the citys budget shortfall! An entity who commends a crime may be verdict to penitentiary or contracted a term of try-out by the courts. Electronic Monitoring is an electronic scheme that supplies the probation bureaucrat or bail representative a statement about whether the lawbreaker was obtainable at abode when the wrongdoer was requisite to stay put at his/her abode. Home detention (HD) is a verdict that requires a wrongdoer to stay put at an approved dwelling at all epoch under electronic scrutinizing and close control by a try-out bureaucrat.  It can aid offenders to uphold family affairs, keep effective or vigorously seek work, go to training or rehabilitative programmer. Sentences might range in extent from 14 days to 12 months. Day exposure center a place where select lawbreakers must report whilst on try-out or parole and where the lawbreaker receives an augmented concentration of services. Preparing lawbreakers for triumphant transition rear to their families and reentry to the society is the focal point of the Boards society reentry dissection. Successful reentry can augment public wellbeing, improve the vigor of the society, maintain families, perk up the advantage of kids and lower pricey criminal justice operating cost. That’s why reentry into the society is so vital. The PBPP has made sizeable savings in it is condition reentry scheme through the preparation of agents to extra successfully work with crooks, the maturity of society relationships with associations that can aid lawbreakers to be successful, and the perfection of it is reentry practices. 3- Please explain in detail the supervision of juveniles in the community. Please be sure to discuss probation, the juvenile court system, the role of juvenile records, child protective services,